SEO expert Miklos Roth’s advice: how to boost your website’s visibility

by Seo Expert Robert Kocs

If you’re working hard to grow your website but still aren’t seeing the traffic or rankings you desire, it’s time to unlock the true potential of SEO. Miklos Roth, a passionate and dedicated SEO expert, has helped countless businesses soar to the top of search engine rankings. His proven strategies can make a huge difference in your website’s success. Let’s dive into his top recommendations that could change the way you think about SEO.

understanding SEO: the gateway to online success

Search Engine Optimization (SEO) is not just a technical trick—it’s the key to being discovered online. Roth believes that SEO, when done right, connects your business with the people who need it most. It’s about putting yourself in the spotlight. By optimizing your site for search engines, you’re not just boosting visibility, you’re driving organic traffic and building credibility.

technical SEO: the foundation of your strategy

Technical SEO forms the backbone of a website that search engines love. If your site isn’t technically sound, your other SEO efforts might be wasted. Roth’s approach focuses on the following areas to ensure search engines can easily crawl and understand your site:

• mobile optimization: With a surge in mobile browsing, your website needs to be mobile-friendly. Roth insists this is non-negotiable. If users can’t navigate your site on their phones, they’ll bounce, and Google will notice.
• page speed optimization: No one likes waiting, and search engines feel the same way. Roth recommends boosting page speed with tools like Google PageSpeed Insights to give users a smooth experience.
• schema markup: If you want search engines to really “get” your content, schema markup is a game-changer. It tells search engines exactly what your content is about, improving your chances of landing in those rich search results.

on-page SEO: optimize what you control

On-page SEO is your chance to make every part of your website work hard for you. It’s about optimizing what you can directly control: the content, the keywords, and the structure. Roth offers these core strategies:

• keyword research: Finding the right keywords is where everything begins. Roth advises diving deep into keyword tools like Google Keyword Planner, finding those hidden gems that can catapult your site to the top.
• meta tags optimization: Title tags and meta descriptions are the first thing searchers see. Roth believes these should be like headlines—sharp, compelling, and keyword-rich to drive clicks.
• internal linking: Every link on your site is a roadmap for users and search engines. Roth stresses creating a strategic internal linking structure to keep visitors exploring and search engines understanding your site.

off-page SEO: building your authority

Roth believes that off-page SEO is how you earn your reputation online. It’s about gaining trust and authority through backlinks and relationships. Quality matters more than quantity, and this is where Roth’s expertise truly shines:

• link building: A handful of high-quality backlinks from authoritative sites can boost your rankings far more than a hundred low-quality ones. Roth advocates focusing on natural link-building strategies, such as creating content that others want to link to.
• competitor analysis: What are your competitors doing right? Roth suggests using tools like SEMrush or Ahrefs to uncover your competitors’ backlinks and see where you can gain an edge.

SEO audits: the health check your site needs

An SEO audit is like a full check-up for your website. It tells you what’s working and what’s not. Roth insists on regular audits to ensure your SEO efforts stay on track:

• SEO tools: Roth recommends using tools like Google Search Console and Screaming Frog to uncover technical issues, broken links, and crawl errors that might be holding your site back.
• SEO services: Not every business has the resources to handle detailed SEO audits. That’s why Roth offers in-depth audit services that dive deep into your site’s performance and create actionable steps for improvement.

local SEO: dominate your geographic market

For businesses targeting a local audience, local SEO is everything. It’s how you become the go-to option for people in your area. Roth has mastered the art of local SEO, offering these tips:

• Google My Business: Claiming and optimizing your Google My Business profile is essential for appearing in local search results. Roth emphasizes that an optimized profile can make or break your local SEO efforts.
• local keywords: Make sure your content speaks directly to your local audience by incorporating location-based keywords in your content, meta tags, and even headers.

tracking SEO metrics: what really matters

You can’t improve what you don’t measure. Roth insists on tracking key SEO metrics to know whether your strategy is working. The metrics to watch closely:

• organic traffic: This is the lifeblood of your SEO success. Monitoring how many visitors are coming to your site through organic search is a direct reflection of your SEO efforts.
• bounce rate and conversion rate: If visitors are leaving your site quickly, or if they’re not converting, something’s wrong. Roth advises that a deep dive into these metrics can reveal where your site is losing users.
• keyword rankings: Tracking the movement of your keywords can show you where your SEO work is making a difference and where more effort is needed.

essential SEO tools: optimize with the best

Choosing the right tools is crucial to SEO success. Roth swears by a few tried-and-tested tools that have helped his clients achieve great results:

• Google Analytics and Google Search Console: These free tools are non-negotiable in any SEO strategy. They give you insights into how your site is performing and highlight areas that need attention.
• SEMrush and Ahrefs: These are Roth’s go-to tools for keyword research, backlink analysis, and competitor spying. He recommends them for anyone serious about mastering SEO.
• Moz: Moz is another excellent platform that Roth uses to get in-depth SEO recommendations and strategies for improvement.

SEO best practices: the right way to win

The temptation to take shortcuts in SEO can be strong, but Roth warns that it’s never worth it. Following SEO best practices ensures long-term success and protects you from penalties:

• white hat SEO: Roth believes in doing things the right way—no tricks, no shortcuts. White hat SEO means following search engine guidelines and focusing on user satisfaction.
• penalty recovery: If you’ve fallen victim to a Google penalty, don’t panic. Roth has helped many clients recover by cleaning up bad backlinks and submitting reconsideration requests.
• content freshness: Keeping your content fresh is essential for maintaining rankings. Roth advises regularly updating old blog posts and content to keep them relevant and valuable.

user experience (UX): the hidden SEO factor

Many businesses overlook the connection between SEO and UX, but Roth knows they go hand-in-hand. Search engines now prioritize user experience, making it more important than ever to optimize for both:

• content optimization: Roth insists that SEO isn’t just about keywords—it’s about delivering valuable content that keeps users engaged. Focus on understanding what users need and give them content that answers their questions clearly and quickly.
• mobile optimization: With more searches happening on mobile than ever before, ensuring a seamless mobile experience is crucial. Roth’s advice: if your site isn’t mobile-optimized, you’re losing customers.

ready to take your SEO to the next level?

Miklos Roth’s expertise can transform your website from hidden to highly visible. With his in-depth knowledge of technical, on-page, and off-page SEO, Roth provides tailored strategies that work for your business. If you’re ready to boost your traffic and rankings, now is the time to connect with him and unlock your site’s full potential.